Skip to content

Privacy Policy

Last updated: 16/12/2025

RotorTechnics (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://rotortechnics.com (the “Website”), in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable data protection laws.

Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Who We Are

Our website address is: https://rotortechnics.com.

RotorTechnics operates globally within the aviation and rotorcraft maintenance, repair, and overhaul (MRO) sector. For the purposes of data protection and privacy laws worldwide, RotorTechnics acts as the data controller (or equivalent legal role) for personal data collected through this Website.

This Privacy Policy is intended to apply globally, regardless of where visitors, users, or customers are located, and is designed to comply with applicable international data protection and privacy frameworks, including but not limited to:

  • EU General Data Protection Regulation (GDPR)
  • UK GDPR and Data Protection Act 2018
  • California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
  • Other applicable national, federal, and state privacy laws

Where local laws impose additional rights or obligations, those rights are preserved.

If you have any questions about this Privacy Policy, you may contact us using the details provided on our Website.

2. Personal Data We Collect

Depending on how you interact with our Website, we may collect, use, store, and transfer different kinds of personal data, including:

  • Identifiers: name, username, company name, job title
  • Contact Information: email address, phone number, website URL
  • Professional & Business Data: employer, role, industry, fleet or operational interests (where voluntarily provided)
  • Technical Data: IP address, device identifiers, browser type, operating system, time zone, language preferences
  • Usage & Interaction Data: pages viewed, time spent, clicks, referral sources, interactions with ads
  • Marketing & Communications Data: subscription status, preferences, campaign interactions
  • Location Data: approximate geographic location derived from IP address

We may collect personal data directly from you, automatically through your use of the Website, or via third-party services integrated into WordPress.

We do not intentionally collect sensitive personal data unless explicitly and lawfully provided by you.

3. Comments

When visitors leave comments on the site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string to help with spam detection and website security.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to check if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/.

After approval of your comment, your profile picture (if linked to Gravatar) will be visible to the public in the context of your comment.

4. Media

If you upload images or other media to the Website, you should avoid uploading files that contain embedded location data (EXIF GPS). Visitors to the Website can download and extract any location data from images displayed on the site.

RotorTechnics is not responsible for personal data you choose to embed within uploaded media files.

5. Cookies and Tracking Technologies

Our Website is built on WordPress and uses cookies, pixels, tags, scripts, and similar technologies to function properly and support analytics, marketing, and security.

These technologies may be deployed directly by us or via WordPress plugins and third-party services.

Categories of Cookies

  • Strictly Necessary Cookies: required for Website operation, security, authentication, and accessibility
  • Functional Cookies: remember user preferences and settings
  • Analytics & Performance Cookies: help us understand how visitors use the Website
  • Marketing & Advertising Cookies: used for profiling, retargeting, and delivering relevant advertisements across platforms

Where required by law, marketing and analytics cookies are only placed after you provide consent via a cookie consent mechanism.

WordPress-Specific Cookies

In addition to general cookies, WordPress may set cookies related to:

  • Comment author information
  • Login authentication and session management
  • User preferences and admin interface settings
  • Post editing and publishing actions

You can manage or withdraw cookie consent at any time via your browser or cookie banner settings.

6. Embedded Content from Other Websites

Articles on this Website may include embedded content (such as videos, images, articles, or maps).

Embedded content from other websites behaves in the exact same way as if you visited the other website directly. These external websites may:

  • Collect data about you
  • Use cookies
  • Embed additional third-party tracking
  • Monitor your interaction with embedded content

This includes tracking your interaction if you have an account and are logged in to that third-party website. RotorTechnics has no control over, and assumes no responsibility for, the privacy practices of these external websites.

7. How We Use Your Data

We use personal data for a broad range of legitimate business, operational, legal, and commercial purposes, including:

  • Operating, administering, and securing the Website
  • Managing user accounts and authentication
  • Responding to enquiries, RFQs, and business communications
  • Conducting analytics, performance monitoring, and optimization
  • Managing subscriptions, newsletters, and communications
  • Conducting global marketing, advertising, profiling, and remarketing campaigns
  • Delivering personalized content and advertisements
  • Developing and improving our products and services
  • Enforcing legal rights and preventing misuse or fraud
  • Complying with international legal and regulatory obligations

Global Marketing, Profiling & Retargeting

We may process personal data to create audience segments and profiles for advertising and remarketing across global platforms, including but not limited to Google, Meta, LinkedIn, and aviation-industry media networks.

This processing may involve automated decision-making, including profiling, to display relevant advertisements based on your interactions with our Website, communications, or campaigns.

Where required by applicable law, such processing will only occur with your consent. You may object or opt out at any time.

8. Who We Share Your Data With

We do not sell personal data for monetary consideration.

We may disclose personal data globally to the following categories of recipients:

  • Website hosting, cloud infrastructure, and IT service providers
  • WordPress plugin developers and service integrations
  • Analytics, advertising, and remarketing partners
  • Email marketing, CRM, and subscription management platforms
  • Cybersecurity, fraud prevention, and monitoring providers
  • Professional advisers (legal, financial, regulatory, compliance)
  • Governmental, regulatory, or law enforcement authorities where legally required
  • Successors or acquirers in the event of a merger, acquisition, restructuring, or sale of assets

All recipients are required to process personal data in compliance with applicable privacy laws and contractual obligations.

9. International Data Transfers

Because RotorTechnics operates internationally, personal data may be transferred to, stored in, or processed in jurisdictions outside your country of residence, including outside the European Economic Area (EEA), the United Kingdom, or the United States.

We implement appropriate safeguards to protect personal data in international transfers, including:

  • Standard Contractual Clauses (SCCs)
  • International Data Transfer Agreements (IDTAs)
  • Adequacy decisions
  • Supplementary technical and organizational measures

By using the Website and interacting with our services, you acknowledge and agree that such transfers may occur in accordance with this Privacy Policy.

10. How Long We Retain Your Data

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, regulatory, accounting, security, and business requirements.

  • Comments: Comments and associated metadata are retained indefinitely unless you request their deletion, subject to legal obligations.
  • Registered Users: Personal data provided in user profiles is retained for the duration of the account’s existence.
  • Marketing & Analytics Data: Marketing, analytics, and tracking data may be retained for varying periods depending on the platform and purpose, typically between 14 months and 36 months, unless longer retention is legally required or permitted.

When personal data is no longer required, it is securely deleted or anonymized.

11. Your Global Privacy Rights

Depending on your location, you may have rights under applicable data protection laws, including:

  • Right to know what personal data is collected and how it is used
  • Right to access, correct, or update personal data
  • Right to request deletion or erasure
  • Right to object to processing, including profiling and direct marketing
  • Right to opt out of targeted advertising or sale/sharing of data (where applicable)
  • Right to restrict processing
  • Right to data portability
  • Right to withdraw consent at any time
  • Right to lodge a complaint with a supervisory or regulatory authority

We will honor all legally valid requests in accordance with applicable laws, subject to verification of identity.

12. Where Your Data Is Sent

Visitor comments may be checked through automated spam detection services.

Personal data may also be processed by:

  • Analytics and performance monitoring platforms
  • Marketing, advertising, and remarketing platforms
  • Email delivery and subscription management platforms

All processing is carried out in accordance with this Privacy Policy and applicable data protection laws.

13. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. While no online system is completely secure, we take data protection seriously and continuously review our security practices.

14. Changes to This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time to reflect changes in our business practices, marketing activities, technologies, legal requirements, or regulatory guidance. Updated versions will be effective upon publication on this page unless otherwise stated.

Your continued use of the Website after changes are posted constitutes your acknowledgment of the updated Privacy Policy.

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or our practices. Any updates will be posted on this page with a revised “Last updated” date.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy, your personal data, or wish to exercise your privacy rights, please contact us via the details provided on https://rotortechnics.com.

Legal Disclaimer: This Privacy Policy is provided for transparency and compliance purposes and is not intended to create contractual or legal rights beyond those required by applicable law. To the maximum extent permitted by law, RotorTechnics disclaims liability for third-party practices outside its control.